Startup KPI

Runway

Runway refers to the number of months a startup can operate before running out of cash, assuming no new revenue or funding. A longer runway gives the startup more time to achieve profitability or raise additional capital.

Runway = Monthly Burn Rate/Cash Balance

Monthly Recurring Revenue (MRR)

MRR tracks the predictable, subscription-based revenue a startup generates each month. This is crucial for SaaS and subscription-based businesses.

MRR=Total Number of Subscribers×Average Revenue Per User (ARPU)

Activation Rate

The percentage of users who complete any major event in the onboarding process.

Monthly Burn Rate

The amount of cash spent per month